Skip to main content

Share: Top 10 Social Media for Business Growth & Ads (2025)

The top 10 social media platforms to improve business traffic and run effective ads, based on 2024–2025 global data, including active users, engagement patterns, ad reach, and cost-effectiveness. These platforms are selected based on their ability to generate leads, brand awareness, conversions, and ROI across different industries.

1. Facebook
Monthly Active Users (MAU): ~3.05 billion
Ad Reach: 2.2+ billion
Best For: Broad reach, retargeting, local businesses, B2C, B2B

Key Strengths:

  • Advanced targeting (age, interests, location, behavior)
  • Highly effective for lead gen and eCommerce (via FB Shops & Ads)
  • Strong performance in Southeast Asia, Latin America, Africa


Insights: 70% of marketers say Facebook Ads deliver the best ROI (HubSpot 2024). CPM is rising but still cheaper than LinkedIn.

2. Instagram
MAU: ~2.2 billion
Ad Reach: ~1.6 billion
Best For: Fashion, beauty, food, lifestyle, influencers

Key Strengths:

  • High visual engagement (Stories, Reels, Shopping)
  • Younger demographic (18–34)
  • Seamless shopping & brand storytelling


Insights: Reels now account for over 40% of Instagram usage (Meta internal data, 2024). Great for branded content and influencer ads.

3. TikTok
MAU: 1.7+ billion
Ad Reach: ~1.1 billion
Best For: Viral content, Gen Z, product launches

Key Strengths:

  • Low ad fatigue, high engagement
  • Influencer-driven UGC (user-generated content)
  • Spark Ads outperform traditional ads by up to 142% (TikTok Business)


Insights: Average session: 10.8 minutes, more than twice of Facebook. Excellent for storytelling and short-form product demos.

4. YouTube
MAU: 2.7+ billion
Ad Reach: ~2.5 billion
Best For: Long-form content, tutorials, brand trust

Key Strengths:

  • Massive reach, great for SEO + video ads (TrueView, Shorts)
  • High conversion from how-to and product explainer videos


Insights: Over 80% of users buy after watching a brand’s YouTube video. CPV (Cost-per-view) is still affordable vs. TV and OTT ads.

5. LinkedIn
MAU: 1 billion
Ad Reach: 930 million
Best For: B2B, recruiting, professional services, SaaS

Key Strengths:

  • Precision targeting (job titles, industry, seniority)
  • High-value leads, especially for B2B
  • Lead Gen Forms convert 2–3x better than website forms


Insights: Average CPL (Cost Per Lead) is 2x Facebook, but lead quality is 3x higher for B2B (LinkedIn Ads Benchmark 2024).

6. WhatsApp Business
MAU: 2.8 billion
Best For: CRM, direct messaging, local sales

Key Strengths:

  • Click-to-chat ads from FB/IG
  • Automated messaging + catalog browsing
  • 98% open rate (vs. ~20% email)


Insights: Especially powerful in Asia, Africa, Latin America. Best when integrated with Meta Ads.

7. X (formerly Twitter)
MAU: ~600 million (post-rebrand)
Ad Reach: ~372 million
Best For: Real-time updates, crypto, tech, finance

Key Strengths:

  • Great for trending topics, live engagement, niche targeting
  • Growing in ads under Elon Musk, now supports video and commerce features


Insights: Twitter Ads saw a 23% CPM drop post-rebrand, making it more affordable (2024 Q4 MetaMetrics).

8. Pinterest
MAU: 465 million
Ad Reach: 300+ million
Best For: Home decor, fashion, DIY, weddings, female-focused brands

Key Strengths:

  • High buyer intent — 83% of weekly users use it to plan purchases
  • Visual search + native shopping integration


Insights: Pinterest ads have a 2x higher conversion rate than social media average (eMarketer 2024).

9. Snapchat
MAU: 750 million
Ad Reach: 600+ million
Best For: Gen Z, fashion, entertainment, quick awareness

Key Strengths:

  • AR filters, lenses, quick ad formats
  • Good for brand awareness in 13–24 age group


Insights: 75% of 13–24-year-olds in the US use Snapchat daily (Snap Inc. 2024). Popular in the Middle East, Southeast Asia.

10. Reddit
MAU: 500+ million
Best For: Niche products, gaming, tech, authentic discussion

Key Strengths:

  • Community-driven targeting (subreddits)
  • Loyal users, high trust in UGC and reviews


Insights: Reddit users spend 10+ mins per session. 62% of users are more likely to trust product reviews here than on Instagram.

Bonus: Big Data Trend (Global Ad Spend in 2024)
Top 3 Platforms by Ad Spend:

  • Facebook/Instagram (Meta) – 44%
  • YouTube (Google) – 20%
  • TikTok – 13%


Most Efficient by ROI:

  • Facebook/Instagram
  • TikTok
  • Pinterest (for niche retail)


Fastest Growing Ad Platforms (YoY Growth):

  • TikTok +25%
  • Pinterest +18%
  • LinkedIn +15%


Labels:

Popular posts from this blog

How-To: Google Authenticator: Guide to Setup, Backup, and Safe Usage

What is Google Authenticator? Google Authenticator is a free security app from Google that provides two-factor authentication (2FA) codes. Instead of just entering a password, you’ll also need to input a time-based code from the app. This extra step greatly reduces the risk of your account being hacked, even if someone knows your password. Unlike SMS codes, which can be intercepted, Google Authenticator works offline and generates unique codes every 30 seconds directly on your device. Why Use Google Authenticator? Stronger security: Protects against password leaks or phishing. Offline usage: Works without mobile data or Wi-Fi. Multi-account support: You can store codes for multiple accounts (Google, Facebook, Instagram, banking apps, etc.). Free and lightweight: No subscription fees, minimal storage needed. How to Set Up Google Authenticator Step 1: Install the App Download Google Authenticator from:  Google Play Store (Android) Apple App Store (iOS) Step 2: Enable 2FA on Your Acco...
Read more

Share: PHP

PHP is a widely-used, open-source scripting language especially suited for web development. Here's a breakdown of key aspects: 1. Core Concepts: Server-Side Scripting: PHP code is executed on the server, generating HTML (or other output) that is then sent to the user's browser. This distinguishes it from client-side languages like JavaScript, which run in the browser. Embedding in HTML: PHP code can be directly embedded within HTML, making it easy to create dynamic web pages. Dynamic Content: PHP allows you to generate content that changes based on user input, database information, or other factors. Database Interaction: PHP readily connects to various databases (like MySQL, PostgreSQL), enabling you to store and retrieve data. 2. Key Features and Characteristics: Open Source: PHP is free to use and distribute. Cross-Platform: It runs on various operating systems (Windows, Linux, macOS). Large Community: A vast community provides support, resources, and libraries. Web Framework...
Read more

Share: Artificial Intelligence, The Pros And Cons

Artificial Intelligence (A.I.) has become a major part of everyday life. From search engines and voice assistants to recommendation systems and smart tools, A.I. has changed how people learn, work, and communicate. While it brings many benefits, A.I. also has limitations and risks. Understanding both sides helps us use A.I. wisely and responsibly. Pros of A.I. 1. Increases Efficiency and Productivity A.I. can complete tasks faster than humans, especially repetitive or data-heavy work. Businesses use A.I. to automate routine processes, saving time and reducing mistakes. For students, A.I. tools can help summarise information, organise notes, or check grammar, making learning more efficient. 2. Enhances Learning and Creativity A.I. makes learning more personalised. Students can get instant explanations, examples, and feedback on almost any topic. Creative tools also allow people to design images, write stories, brainstorm ideas, and explore new possibilities that might be difficult to ac...
Read more