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Showing posts from July, 2025

Share: Top 10 New & Emerging Social Media Platforms (2024–2025)

Top 10 new or emerging social media platforms (2024–2025) whether for inspiration, trend analysis, or business opportunity—here are some up-and-coming platforms that are gaining traction globally or in niche markets: 1. BeReal Concept: Spontaneous, real-life photo sharing once a day at a random time. Why It’s New: Anti-filter, anti-perfection. Promotes authenticity. Big Data Angle: Minimal data use; mostly behavioral insights for feature improvement. User Base: Gen Z-heavy, especially in Europe and North America. 2. Lemon8 (by ByteDance) Concept: Instagram-meets-Pinterest aesthetic feed for lifestyle content. Why It’s New: Heavily promoted by TikTok’s parent company ByteDance. Big Data Angle: Uses TikTok-like algorithms for content suggestion. Focus: Fashion, beauty, fitness, food. 3. Gas (acquired by Discord) Concept: Teens compliment each other anonymously. Why It’s New: Positive social engagement, mental-health friendly. Big Data Use: Sentiment analysis, moderation, trend mapping am...

Share: Top 10 Social Media for Business Growth & Ads (2025)

The top 10 social media platforms to improve business traffic and run effective ads, based on 2024–2025 global data, including active users, engagement patterns, ad reach, and cost-effectiveness. These platforms are selected based on their ability to generate leads, brand awareness, conversions, and ROI across different industries. 1. Facebook Monthly Active Users (MAU): ~3.05 billion Ad Reach: 2.2+ billion Best For: Broad reach, retargeting, local businesses, B2C, B2B Key Strengths: Advanced targeting (age, interests, location, behavior) Highly effective for lead gen and eCommerce (via FB Shops & Ads) Strong performance in Southeast Asia, Latin America, Africa Insights: 70% of marketers say Facebook Ads deliver the best ROI (HubSpot 2024). CPM is rising but still cheaper than LinkedIn. 2. Instagram MAU: ~2.2 billion Ad Reach: ~1.6 billion Best For: Fashion, beauty, food, lifestyle, influencers Key Strengths: High visual engagement (Stories, Reels, Shopping) Younger demographic (18...